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Copy with Purpose
We gave every line a job to do. Home page CTAs, product pages, spotlights, even testimonials. Every word was written in the customer’s language. The aim? Build trust, answer questions before they’re asked, and help customers decide quickly on-site, on mobile, right when it matters.
The brand was solid.
But the website wasn’t speaking to their audience.
Tuhorse had a clear, capable voice but the website wasn’t making life easier for their customers. The message didn’t match the brand’s strength, and the words weren’t helping people take action.
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Talking to your customer
This approach builds trust, answers questions before they’re asked, and helps customers move forward without hesitation.
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