Designed for the woman who lives in activewear but doesn’t live at the gym.
This identity brings softness, perfect structure, and ease to every part of her day.
Athleisure
Raya Athleisure
RAYA began the way many good ideas do with quiet frustration.
Every top was almost right. Too tight across the bust. Too loose around the waist. Fabrics that clung or scratched or made you overheat by 9 a.m. Nothing felt made for the rhythm of a real day.
Then the dream was developed. The piece that felt soft against your skin, skimmed where it should, and let you move without second-guessing how you looked. The kind you reach for first. The one that makes you feel confident and instantly pulled together.
Designing thoughtful pieces for women who live in activewear not for workouts, but for everything else. School runs. A quick coffee. Pilates. Errands. Work calls.
Clothes that feel good, look good, and move when you do. From there, she needed a brand that could do the same.
How it unfolded
Making a brand that fits as well as the product.
The product was already supporting her through every hour of her day. Our job was to make sure the brand felt the same. Quiet. Reliable. Effortless.
We built an identity that would move easily across fabric, packaging, and screen. The logo flexes without losing shape. The colour palette breathes. The tone is warm, calm, and confident just like the pieces themselves. Nothing feels over-designed. Nothing gets in the way. It’s branding that fits, without fuss.
The Result
We created a brand that feels as wearable as the product itself. It holds its shape across fabric, packaging, digital and print. Ready for swing tags, email headers, shipping labels, and wherever else it needs to show up. From an Amazon store to future e-commerce platforms, the identity is built to flex without losing its feel.
There’s room to breathe and move. And nothing that needs explaining. Like the product, the brand doesn’t chase attention. It earns trust quietly, effortlessly.
.png)
Your brand should feel as good
as your product.
If you’re launching something real and ready, let’s make sure it looks and sounds like it belongs.